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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works.



About the Author

Anthony Iannarino

Anthony Iannarino is a bestselling author and internationally recognized speaker on sales, success, personal development, leadership, and entrepreneurship. Anthony's 3 privately held staffing firms generate annual revenues of $50M. These firms serve some of the most well-recognized brands in the United States.

Anthony speaks to and provides transformational workshops to sales organizations throughout the world. His blog (www.thesalesblog.com) is read by 60,000 people each month, and his Sunday newsletter reaches 80,000 people. Anthony has continually been named one of the 25 most influential people in the world in sales and marketing.



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