About this item
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night.
About the Author
Jay Baer is a marketing and customer service expert, and the New York Times best-selling author of five books.
He is President of the global consulting firm Convince & Convert, and has advised some of the most iconic organizations in the world, including Nike, Allstate, The United Nations, Oracle, and 32 of the FORTUNE 500.
The most retweeted person in the world among digital marketers, he writes for Inc., Entrepreneur, and Forbes. He also owns the world's #1 content marketing blog, and the top marketing podcast.
He's an avid tequila collector and a certified barbecue judge, and recommends you enjoy both while reading his latest book, Hug Your Haters.
