About this item

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott) Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion-dollar company, can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers.



About the Author

Scott Galloway

Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, Prophet, and Section4. In 2012, he was named one of the "World's 50 Best Business School Professors" by Poets & Quants. His Prof G and Pivot podcasts, No Mercy / No Malice weekly blog, and Prof G YouTube channel reach millions worldwide.



Read Next Recommendation

Report incorrect product information.