About this item

For the past century and more, the story of capitalism has been a story of firms and financiers. Thanks to the Big Data revolution, soon, it won't be. As Viktor Mayer-Sch?nberger, bestselling author of Big Data, and Thomas Ramge show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.



Read Next Recommendation

Report incorrect product information.