About this item
The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $13 billion in annual revenue. Yet its current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time the sport barely registered on the national scene, where college football, baseball, boxing, and horseracing dominated. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s each sacrificed the short-term success of his team for the longer-term good of the League.
About the Author
John Eisenberg grew up with books in his hands - his first summer job was at his mother's bookstore in his hometown of Dallas, Texas. After graduating from the University of Pennsylvania, he wrote for newspapers for almost three decades, mostly as a sports columnist at The Baltimore Sun covering major events such as the Super Bowl, Final Four, World Series, Kentucky Derby, and soccer's World Cup while also paying attention to his hometown teams - the Baltimore Ravens, Baltimore Orioles, and Maryland Terrapins. Along the way he wrote 3,000 columns and won more than 20 awards, including several first-places in the prestigious Associated Press Sports Editors contest.
He also has written for Sports Illustrated, Smithsonian Magazine, and Details, and before working in Baltimore. spent five years with the Dallas Times Herald.
No matter if he is writing about a famous football coach, a heartbroken jockey, or a pitcher who wins 20 games, John is known for unearthing original stories and bringing them to life with his clear-eyed analysis and lively narrative style. His book topics have included the start of Vince Lombardi's dynasty in Green Bay, the history of the Baltimore Orioles, his experience as a young fan of the Dallas Cowboys in the 1960s, the tragic breakdown of the horse Barbaro, and an outrageous North-South horse race that captivated the nation in 1823.
John lives in Baltimore, Maryland.
