About this item
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
About the Author
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world. This bold move was Jim's first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, speaker with the Washington Speakers Bureau®, and advisor to several emerging companies.
THE VISIONARY LEADER
Jim's company is both a think tank and consultancy - conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today's global economy. The company's mission is to inspire global business leaders to achieve higher performance by rethinking their ideal and all behaviors emanating from that ideal. Jim and his team have worked with clients in tech, fashion, retail, food service, automotive, and wine/spirits.
THE AUTHOR
Jim's book Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, published by Crown Business, has been called a "must read" by best selling author and Facebook COO Sheryl Sandberg. Based on a unique ten-year growth study involving 50,000 brands, Jim shows how the world's fifty best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that reveal the true reasons for success for businesses such as Discovery Channel, Lindt, Visa and Jack Daniels, Grow unlocks the code for twenty-first century business success.
THE EDUCATOR
One of Jim's focus areas is to "give back" by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. In 2011, Jim served as Dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity. In 2013, Jim pioneered the CMO Accelerator program at the Cannes Lions Festival.
THE GLOBAL MARKETING OFFICER
Jim is the former Global Marketing Officer of $76B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.
Jim is best known for reinvigorating
