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The first definitive book on the science of self-awareness, Insight is a fascinating journey into everyone's favorite topic: themselves.

Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of self-awareness - but how often do we consider whether we might have the same problem?

Research shows that self-awareness is the meta-skill of the 21st century - the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ourselves and how we come across, and it's rare to get candid, objective feedback from colleagues, employees, and even friends and family.

Integrating hundreds of studies with her own research and work in the Fortune 500 world, organizational psychologist Tasha Eurich shatters conventional assumptions about what it takes to truly know ourselves - like why introspection isn't a bullet train to insight, how experience is the enemy of self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. Through stories of people who've made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help readers do the same - and therefore improve their work performance, career satisfaction, leadership potential, relationships, and more.

At a time when self-awareness matters more than ever, Insight is the essential playbook surviving and thriving in an unaware world.

About the Author

Tasha Eurich

Tasha Eurich is an organizational psychologist, researcher, and New York Times bestselling
author. She's built a reputation as a fresh, modern voice in the business world by
pairing her scientific grounding in human behavior with a practical approach to
improvement. Over her 15-plus-year career, she's helped thousands of professionals - from
Fortune 500 executives to early stage entrepreneurs - improve their self-awareness and

With a PhD in Industrial-Organizational Psychology and BAs in Theater and Psychology,
Eurich has contributed to The Guardian, Entrepreneur, The Huffington Post, TED.com and
CNBC.com, and has been featured in outlets like Business Insider, Fortune, Forbes, The
New York Times, Fast Company, and New York Magazine. She has been named a "Top 100
Thought Leader" by Trust Across America, a "Leader to Watch" by the American
Management Association, and one of Denver Business Journal's "40 Under 40." Her
TEDxMileHigh talk has been viewed more than one million times.

Eurich's first book, Bankable Leadership, debuted on the New York Times best-seller
list. Her latest book, INSIGHT, delves into the connection between our self-awareness -
what she calls the meta-skill of the twenty-first century - and performance and success,
both in and out of the workplace. Hailed as a "bold, exhilarating take on self-improvement" by Success Magazine and a "fascinating read" by The Guardian, INSIGHT was recently named an Editor's Choice by 800-CEO-READ.

She lives in her hometown of Denver with her husband and their rambunctious dogs, and in her spare time, enjoys cycling, travelling, historical biographies, and is an unapologetic theater nerd.

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