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The Big Payback takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.



About the Author

Dan Charnas

Dan Charnas -- journalist, screenwriter, record producer, teacher -- was one of the first writers for The Source and part of a generation of young writers who helped create hip-hop journalism.

Charnas penned cover stories, features, reviews and columns for a variety of publications on artists like L.L. Cool J, Ice Cube, A Tribe Called Quest, N.W.A. and Public Enemy.

Dan began his music business career in the mailroom of the seminal rap label Profile Records, eventually becoming Rap A&R and Promotion Manager -- working on projects from Run-D.M.C., Dana Dane, Special Ed, Rob Base, Special Ed and DJ Quik.

In 1991, he was recruited by Def Jam-founder Rick Rubin to run the rap department of his new Warner Bros. joint venture, American Recordings. Charnas, as VP of A&R and Marketing, oversaw projects including Sir Mix-A-Lot's double-platinum single "Baby Got Back" (the #1 Billboard Pop Single of 1992) , DJ Kool's gold anthem "Let Me Clear My Throat," and Chino XL's acclaimed "Here To Save You All," which influenced emcees from Eminem to 50 Cent.

In the late 90s, Charnas met actor/director Forest Whitaker and became VP of Music for Spirit Dance Entertainment, where he managed Whitaker's label deal with Sony/Epic. It was at Spirit Dance that Charnas resumed his writing career, this time for film and TV.

Charnas has written comedy for MTV's "The Lyricist Lounge Show" and BET's "Comic View." He was a Music Supervisor for Showtime's "Interscope Presents The Next Episode." He was also the Head Writer for FitTV/Discovery Channel's "Guru 2 Go."

In the magazine world, Charnas was Editorial Director for Aquarian Times, an international yoga magazine; and a columnist for Profile Magazine (the online magazine about dating & relationships) .

Currently, Charnas writes about culture, race, and politics for a number of publications, including the Washington Post and the New York Press. His writing has also appreared in Scratch Magazine, the Chicago Tribune, the Austin American Statesman and dozens of other newspapers.

Charnas graduated Phi Beta Kappa, Summa Cum Laude with Distinction from Boston University. His thesis, "Musical Apartheid In America," examined white America's 400-year-long relationship of ambivalence to Black culture; the legacy of racial segregation in the music industry; and the potential of hip-hop in resolving that ambivalence, transforming the industry and the entire culture.

Charnas received his Master's degree from Columbia University's Graduate School of Journalism, where he won a Pulitzer Traveling Fellowship, the school's top honor. Charnas was also awarded the Lynton Fellowship for Book Writing, and the Sackett Graduate Award.

His book, "The Big Payback: The History of the Business of Hip-H



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