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Investigative journalist Barry Estabrook was often on the receiving end of his doctor's scowl. Realizing he had two options--take more medication or lose weight--Estabrook chose the latter, but was paralyzed by the options. Which diet would keep the weight off? What program could he maintain over time? What diet works best--or even at all?Over the course of three years, Estabrook tried the regimens behind the most popular diets of the past forty years--from paleo to the Master Cleanse, Whole30, Atkins, Weight Watchers, keto, gluten-free, and veganism--examining the people, claims, and science behind the fads, all while recording his mental and physical experience of following each one. Along the way, he discovers that the more than fifteen branded programs are derived from just three diets.