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Do you feel comfortable delivering bad news? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, this book can help! What often sets successful people apart is their willingness to do things most of us fear. What's more, we have the false notion that successful people like to do these things, when the truth is that successful people have simply found their own way to do them.According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our avoidance tendencies: authenticity, competence, resentment, likability, and morality. Does the new behavior you're attempting feel authentic to you? Is it the right thing to do? Answering these questions will help identify the "gap" in our behavioral style that we can then bridge by using the three C's: Clarity, Conviction, and Customization.



About the Author

Andy Molinsky

Andy Molinsky is a Professor of International Management and Organizational Behavior at Brandeis University's International Business School, with a joint appointment in the Department of Psychology. He is also the author of the new book Global Dexterity: How to Adapt Behavior Across Cultures Without Losing Yourself in the Process (Harvard Business Review Press) . Andy received his Ph.D. in Organizational Behavior and M.A. in Psychology from Harvard University. He also holds a Master's Degree in International Affairs from Columbia University and a B.A. in International Affairs from Brown University.


Andy's current work focuses on the challenges people face when adapting behavior in foreign cultural settings. His research has also explored the dynamics of psychologically demanding tasks, including necessary evils and organizational change. He has published widely in many top academic journals, and his work has also been featured in media outlets such as the Harvard Business Review, Forbes, the Economist, Fast Company, the Financial Times, the Boston Globe, the Chronicle of Higher Education, and on NPR.

Prior to entering academia, Andy studied in Spain and worked for an international marketing research firm in France.

Follow Andy on twitter at @andymolinsky.



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