About this item

PLEASE NOTE: This book was previously published under the title It's Not About You.From the acclaimed, bestselling authors of The Go-Giver, a new parable about the power of giving leadership.The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this long-revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.Enter Ben, the ambitious young executive assigned by his firm to promote a merger that will rescue Allen & Augustine. Ben's facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish.



About the Author

Bob Burg

Bob Burg shares information on topics vital to the success of today's businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 - sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book "Endless Referrals," over the past few years it's his business parable, "The Go-Giver" (coauthored with John David Mann) that has captured the imagination of his readers.

"The Go-Giver," a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release it has consistently stayed in the top 25 on 800ceoread's Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies.

The American Management Association named Bob one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.



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