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Psychologist and professor Seth Roberts has spent years analyzing why most diets dont work. A maverick with a curious mind, and a yen for self-experimentation, he started by asking a simple question most experts havent tackled What makes us feel hungry in the first place? After scouring the scientific literature and tirelessly testing various theories and practices, Roberts hit upon a simple, effective strategy for controlling the bodys internal set point- that is, the thermostat that controls weight gain or loss. The solution was counterintuitive By taking two daily servings of either extra-light olive oil or plain sugar water, he took control of his appetite, with astonishing results. Roberts lost thirty-five pounds in only three months, and he has kept it off for five years.