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From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.



About the Author

Andrew McAfee

Andrew McAfee (@amcafee) , a principal research scientist at MIT, studies how digital technologies are changing business, the economy, and society. His most recent book, written with Erik Brynjolfsson, is "Machine | Platform | Crowd: Harnessing our Digital Future." Their 2014 book "The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies" was a New York Times bestseller and was shortlisted for the Financial Times / McKinsey business book of the year award.

He has written for publications including Harvard Business Review, The Economist, The Wall St. Journal, the Financial Times, and The New York Times. He's talked about his work on The Charlie Rose Show and 60 Minutes, at TED, Davos, the Aspen Ideas Festival, and in front of many other audiences.

McAfee and Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.

He was educated at Harvard and MIT, where he is the co-founder of the Institute's Initiative on the Digital Economy.

He lives in Cambridge, watches too much Red Sox baseball, doesn't ride his motorcycle enough, and starts his weekends with the NYT Saturday crossword.



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