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Finalist for the 2009 Los Angeles Times Book Prize in Science and Technology: the surprising, untold story about the poetic and deeply human (cognitive) capacity to name the natural world.Two hundred and fifty years ago, the Swedish botanist Carl Linnaeus set out to order and name the entire living world and ended up founding a science: the field of scientific classification, or taxonomy. Yet, in spite of Linnaeus's pioneering work and the genius of those who followed him, from Darwin to E. O. Wilson, taxonomy went from being revered as one of the most significant of intellectual pursuits to being largely ignored. Today, taxonomy is viewed by many as an outdated field, one nearly irrelevant to the rest of science and of even less interest to the rest of the world.



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