About this item

For when you really have to get your point across           Expanded and Revised Including new chapters on leadership, Obamas oratorical mastery, the pitfalls of apologies—and an Argument Lab section to put your new skills to the test. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.  The time-tested secrets this book discloses include Ciceros three-step strategy for moving an audience to action—as well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

About the Author

Jay Heinrichs

One of the leading language and persuasion mavens, Jay Heinrichs is a New York Times bestselling author as well as a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory.

Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. Bloomberg BusinessWeek profiled him and his work with Ogilvy UK in a feature titled "Jay Heinrichs's Powers of Persuasion."

A former editorial director with Rodale Inc., Heinrichs is the former editor of the Dartmouth Alumni Magazine, group publisher of the Ivy League Network, founding editor of US Airways Attaché, founding editor of Southwest: The Magazine, deputy editor of Outside, and vice president of content for the SiteShell Network. He has overseen the remake and staff recruiting of more than a dozen magazines.

Heinrichs lives with his wife, Dorothy Behlen Heinrichs, a principal gifts officer for the Geisel School of Medicine at Dartmouth and the Dartmouth-Hitchcock Medical Center. They live on 150 acres at the base of Cardigan Mountain in New Hampshire.

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