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For when you really have to get your point acrossExpanded and Revised Including new chapters on leadership, Obamas oratorical mastery, the pitfalls of apologiesand an Argument Lab section to put your new skills to the test.Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Ciceros three-step strategy for moving an audience to actionas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesincluding The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.