About this item
Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.
About the Author
Michael Fertik is the founder of Reputation. com in Silicon Valley. Credited with pioneering the field of online reputation management, he has been featured and quoted in top national print and broadcast media as the world's leading cyberthinker in digital privacy and reputation. But????in this private life, he's just a first time dad who became smitten with his son and his son's enormous, round cheeks. Watching the boy navigate the world, and responding to his determined commands for milk, toys, and apple sauce, and flashes of temper when things didn't go his way, Michael soon realized that the child could well be the leader of a secret baby underworld gang in search of control over the key commodities of infant life. So he started calling his son Squeezy the Cheeks and made up stories about his gang: Baby Noir was born and with it, Michael's new short story series, Little Trouble in Tall Tree.
