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The history of NOW -- its organization, trials, and revolutionary mission -- told through the work of three members.. In the summer of 1966, crammed into a DC hotel suite and passing paper cups of liquor, twenty-eight women hatched a revolutionary plan. Betty Friedan, the well-known author of The Feminine Mystique, and Pauli Murray, a lawyer at the front lines of the civil rights movement, had quietly pulled away attendees from the State Womens' Commissions annual conference. Frustrated with government inertia, they laid out a vision for an organization to unite and advocate for all women. Inspired, challenged, skeptical, they debated the idea late into the night and the next day. By the end of the conference, the National Organization for Women was born.