About this item
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been -- and continues to be -- remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change -- an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable.
About the Author
Cliff Kuang is both a user-experience designer and an award-winning journalist. For many years, he held a number of senior roles at Fast Company, most recently as head of UX and product, overseeing user experience and strategy for its web properties. Before that, he was an editor at Wired and the design editor at Fast Company. Under his leadership, Fast Company became an award-winning source of insight and inspiration for an entire generation of designers. His writing on the intersection of culture, technology, and business has also appeared in the New York Times Magazine, Bloomberg Businessweek, and The Economist. He lives in San Francisco, California.
