About this item
Behind the bitter rivalry between Apple and Google—and how it’s reshaping the way we think about technologyThe rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate.
About the Author
Fred Vogelstein is a contributing editor for Wired in San Francisco. The reporting and insight in Dogfight reflect more than two decades of experience covering business and technology in San Francisco, New York, New Haven and Los Angeles.
For Wired he has written extensively about the bruising battles among Silicon Valley's giant tech companies, reporting on Google's continuing attempts to challenge Apple's consumer cred with products like the Nexus Q or by leveraging the rising power of the Android ecosystem. The impact of Google, Apple, Amazon and Facebook on the media industry has been a continuing focus.
Before joining Wired he was on staff at Fortune, chronicling the rise of Google amid the overall resurgence of Internet revenues and start-up activity in the first part of the last decade.
Prior to joining Fortune, Vogelstein wrote for US News & World Report about such topics as the rise of music file-sharing services, the high cost of college, and the deflating of the first Internet bubble.
Vogelstein earlier worked for the Wall Street Journal and New York Newsday. His work has also appeared in The New York Times Magazine, the Washington Post, and the Los Angeles Times.
Fred is a native of New York City. He studied political science at Pomona College in Los Angeles. He pursued a year-long program at Columbia University's Graduate School of Business as a Knight-Bagehot Fellow.
