About the Author

Ayelet Fishbach, PhD, is an award-winning psychologist at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation. Dr. Fishbach has published over one hundred scientific articles in many psychology and business journals. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. Dr. Fishbach's scientific findings are regularly featured in the media, including the New York Time, the Wall Street Journal, CNN, and NPR.

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