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Leadership guru, Fortune 500 consultant, and founder of the Authentic Leadership Institute, Nick Craig, brings to the page his enormously successful message and methods of purpose-driven leadership and provides a new framework for how we can lead ourselves and our teams to achieve our most ambitious goals. Purpose and how it impacts leadership is becoming a very hot topic these days and was recently revealed to be one of the most important factors in organizational success and employee retention in the Harvard Business Review. Nick Craig has spent the past ten years studying leadership purpose, evolving from skeptic to evangelist as his experience and understanding have grown. He has worked with over 5000 executives in firms from GE to Unilever, whose stories all bear out his conclusion: Knowing your purpose is the key to authentic and effective living and leading.



About the Author

Nick Craig

NICK CRAIG is the President of the Authentic Leadership Institute, a leadership consulting firm committed to creating leaders and organizations with a deeper purpose and the courage to transform their business impact.

In addition to the "Discover Your True North Fieldbook," Nick co-authored with Bill George "Finding Your True North" He is also the co-author of "From Purpose to Impact" with Scott Snook published Harvard Business Review (May 2014) .

Nick and the worldwide team at the Authentic Leadership Institute have worked with senior teams in F1000 companies , including: G.E., Heineken, AstraZeneca, Officeworks, Lego, and Ben and Jerry's. They have helped over 5,000 executives find their True North as they made their journey to become Authentic Leaders.

Their work over the last eight years with Unilever is documented in the HBS Case, "Unilever's Paul Polman: Developing Global Leaders."



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