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Leadership guru, Fortune 500 consultant, and founder of the Authentic Leadership Institute, Nick Craig, brings to the page his enormously successful message and methods of purpose-driven leadership and provides a new framework for how we can lead ourselves and our teams to achieve our most ambitious goals. Purpose and how it impacts leadership is becoming a very hot topic these days and was recently revealed to be one of the most important factors in organizational success and employee retention in the Harvard Business Review. Nick Craig has spent the past ten years studying leadership purpose, evolving from skeptic to evangelist as his experience and understanding have grown. He has worked with over 5000 executives in firms from GE to Unilever, whose stories all bear out his conclusion: Knowing your purpose is the key to authentic and effective living and leading.