About this item
The Six O'Clock Scramble cookbook is a companion to Aviva's wonderful email-based newsletter service that provides busy moms with easy and nutritious meals for their families.The Scramble is a weekly e-mail newsletter that features: Five flavorful and healthy, tried-and-true dinner recipes with side dish suggestions, emailed to you each week. Easy-to-prepare dinners in 30 minutes (or less) , most with fewer than 10 ingredients. Delicious, easy recipes like Asian Turkey Burgers, Tortellini Tossed with Fresh Mozzarella, honey glazed salmon and red beans and rice burritos. Includes an organized grocery list so you can print and shop. Perfect for working or full-time parents, or anyone who wants to make easy, delicious home-cooked meals. From O, The Oprah magazine:Aviva Goldfarb had one of those ideas - incredibly obvious, yet nobody had thought of it - that immediately make the pieces of your brain fit together with a neat click.
About the Author
Author - SOS! THE SIX O'CLOCK SCRAMBLE TO THE RESCUE; Earth-Friendly, Kid-Pleasing Dinners for Busy Families and
THE SIX O'CLOCK SCRAMBLE COOKBOOK
Founder - The Six O'Clock Scramble Weekly Menu Planning Service (www.TheScramble.com)
Like many busy moms, Aviva Goldfarb struggled to put a nutritious dinner on the table for her family amidst the chaos of daily life. Going back to the weekly meal planning strategy her mother used, in 2003 Aviva developed a system that helps parents take the Scramble out of the dinner hour by giving them an easy, online meal planning and grocery shopping system, along with fail-proof recipes.
The Six O'Clock Scramble (www.thescramble.com) is an online service that takes the stress out of daily dinners for busy families. Each week, members receive a suggested seasonal meal plan with five days' worth of dinner recipes, side dishes, and an organized grocery list. Aviva develops quick-to-prepare meals that are creative, healthy, unprocessed and kid-friendly without being adult-alienating. This weekly meal plan can be customized in seconds based on families' tastes, schedules and dietary needs.
Aviva's Six O'Clock Scramble Cookbook debuted in 2006 to national acclaim. Both the cookbook and online meal planning service won praise from reviewers at O Magazine, Working Mother, USA Today, Real Simple and The Washington Post, among many others.
Debuting in April 2010, Aviva's latest cookbook SOS! The Six O'Clock Scramble to the Rescue: Earth-Friendly, Kid-Pleasing Dinners for Busy Families combines her expertise in weekly dinnertime meal planning with her concern for the environment. In addition to more than 300 recipes, the book addresses how families can make their meals more environmentally-friendly, including buying seasonally; reducing one's carbon footprint with vegetable-based meals; differentiating when organic matters and offering tips for avoiding food waste.
Aviva is frequently quoted in national parenting, lifestyle and health magazines and appears regularly on television to discuss healthful recipes and meal strategies for busy families. She is an advocate for healthy families, actively working with national nonprofit organizations and with parents to improve nutrition.
Aviva is a mother of two and resides with her family in Chevy Chase, Maryland, a Washington, DC suburb.
