About this item

Brick by Brick takes you inside the LEGO youve never seen. By following the teams that are inventing some of the worlds best-loved toys, it spotlights the companys disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids lives and began sliding into irrelevance. When the companys leaders implemented some of the business worlds most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The companys near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers ten-year old boys to reinvent the innovation rule book and transform LEGO into one of the worlds most profitable, fastest-growing companies.



About the Author

David Robertson



Read Next Recommendation

Report incorrect product information.