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In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.



About the Author

Ori Brafman

New York Times bestselling Ori Brafman is the coauthor of The Starfish and the Spider, Sway, and Click. A renowned organizational expert, he regularly consults with Fortune 500 corporations and for the past three years has been working with General Martin Dempsey, the Chairman of the Joint Chiefs of Staff, to introduce chaos theory into the Army. A graduate of Stanford Business School, he lives in San Francisco.

Ori has repeatedly pushed the envelope of thinking about leadership, decision-making, and human interaction via the three books he has co-authored: The Starfish & The Spider: The Unstoppable Power of Leaderless Organizations (2006) , Sway: The Irresistible Pull of Irrational Behavior (2008) , and Click: The Magic of Instant Connections (2010) . His newest book, The Chaos Imperative is about the need for organized chaos in organizations, and about his extensive work at the very top levels of the US military.



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