About this item
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in a society.Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived "electability" of women for political office, from bottled water to "cancel culture," we routinely copy others, lie about what we believe, cling to tribes, and silence others.
About the Author
Todd Rose is the director of the Mind, Brain, and Education program at the Harvard Graduate School of Education, where he leads the Laboratory for the Science of the Individual. The Lab's flagship project is the Individual Mastery Project, also at the Harvard School of Education, a long-term study investigating the development of individual excellence and expertise. He is also the co-founder of The Center for Individual Opportunity, a non-profit organization that promotes the principles of individuality in work, school, and society. His talks have been featured at TedX, the Aspen Ideas Festival, and the Harvard Ed '8 for 8.' He lives in Cambridge, Massachusetts.
For more information visit www.toddrose.com
