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An engaging history of the surprising, poignant, and occasionally scandalous stories behind scientific names and their cultural significance Ever since Carl Linnaeus's binomial system of scientific names was adopted in the eighteenth century, scientists have been eponymously naming organisms in ways that both honor and vilify their namesakes. This charming, informative, and accessible history examines the fascinating stories behind taxonomic nomenclature, from Linnaeus himself naming a small and unpleasant weed after a rival botanist to the recent influx of scientific names based on pop-culture icons - including David Bowie's spider, Frank Zappa's jellyfish, and Beyonc's fly. Exploring the naming process as an opportunity for scientists to express themselves in creative ways, Stephen B.