About this item
An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms - from blogs to YouTube to Instagram - in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy.
About the Author
Brooke Erin Duffy is an Assistant Professor of Communication at Cornell University. Her research examines the intersection of gender, labor, and social media technologies. She is the author of "Remake, Remodel: Women's Magazines in the Digital Age" (University of Illinois Press, 2013) and the forthcoming monograph "(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work" (Yale University Press) . She holds a Ph.D. in communication from the University of Pennsylvania's Annenberg School for Communication.
