About this item
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back."[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." - The Wall Street Journal"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." - Financial TimesTraditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week.
About the Author
Michael D. Smith is a professor of Information Technology and Marketing at Carnegie Mellon University. He is interested in how new technologies impact consumers and firms, and particularly interested in how new technologies are impacting the entertainment industry.
His book, Streaming, Sharing, Stealing: Big Data and the Future of Entertainment, co-authored with Rahul Telang, talks about the "perfect storm" of technological changes that are hitting the entertainment industries, and what leaders in these industries can do to respond.
