About this item
McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains.
About the Author
Originally from Nova Scotia, Canada, Peter Dauvergne's first book, "Shadows in the Forest," won the International Studies Association's 1998 Sprout Award for the best book in international environmental affairs. His 2008 book, "The Shadows of Consumption," won the Gerald L. Young Book Award in Human Ecology. He is currently Professor of International Relations at the University of British Columbia.
