About this item
When the fashion industry declares that lime green is the new black, or instructs us to "think pink!," it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible.
About the Author
Regina Lee Blaszczyk is Leadership Chair in the History of Business & Society in the School of History at the University of Leeds in the UK. Reggie's research focuses on enterprise and consumer culture, on the chemical industries, and on design and innovation in the creative economy including the global fashion industry. One of her recent books is "The Color Revolution," which is likeable on Facebook at TheColorRevolution.
