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With over 2.2 million subscribers, and more than 1 billion views, the BBQ Pit Boys are by far the most-watched barbecue cooks on YouTube. And they are Facebook's number 1 BBQ show. They have millions of people in their online BBQ "community" -- the largest in the world -- and there are good reasons for that. Dressed casually in black T-shirts, jeans and sunglasses, the BBQ Pit Boys are the antithesis of your typical cooking-show host with their usual fast patter and gleaming kitchen countertops. Instead they show backyard grillers how to make great BBQ with a few simple elements: charcoal, a grill, a sharp knife and marinades or rubs. And they do it in a low-key, Southern-inflected and confident way, with blues music in the background and an average-joe script.