About this item
Thirty years ago, "mindfulness" was a Buddhist principle mostly obscure to the west. Today, it is a popular cure-all for Americans' daily problems. A massive and lucrative industry promotes mindfulness in every aspect of life, however mundane or unlikely: Americans of various faiths (or none at all) practice mindful eating, mindful sex, mindful parenting, mindfulness in the office, mindful sports, mindfulness-based stress relief and addiction recovery, and hire mindful divorce lawyers. Mindfulness is touted by members of Congress, CEOs, and Silicon Valley tech gurus, and is even being taught in public schools, hospitals, and the military. Focusing on such processes as the marketing, medicalization, and professionalization of meditation, Jeff Wilson reveals how Buddhism shed its countercultural image and was assimilated into mainstream American culture.
About the Author
Jeff Wilson has written more than 30 books about railroads and model railroading. He spent 10 years on the staff of Model Railroader magazine and for the past 10 years has been an associate editor in the books division of Kalmbach Publishing Co., in Waukesha, Wisconsin. In addition to books, Jeff has had dozens of articles published in magazines including Model Railroader, Trains, FineScale Modeler, and Referee.Jeff also works as a free-lance photographer and is a partner in IBC Studios (www.ibcstudios.com) . His specialties include transportation, sports action, athlete portraits, and miniatures. His photos have been published in dozens of books, magazines, and calendars.
