About this item
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic.
About the Author
Robert Jones is the president of simple beaute. Born and raised in Houston, TX, he is a well-known hair and makeup artist with almost twenty years of experience. His clients include Neiman Marcus, Mary Kay Cosmetics, Watters and Watters, Bergdorf Goodman, Oil of Olay, Nexxus, Levi's, Marie Claire, Elle Magazine, Brides Magazine, Elegant Bride, Delta Burke, Diahann Carroll, Sheryl Crow, Carol Channing, The Dixie Chicks, and many many others. He travels to five cities per month giving makeup demonstrations to approximately 5,000 women. He has his own line of brushes and makeup organizational tools (www.simplebeaute.com), with plans to launch his own signature line of makeup. He divides his time between Dallas,Texas and New York City.
