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The Geneva-based International Committee of the Red Cross (ICRC) is one of the world's oldest, most prominent, and revered aid organizations. But at the end of World War II things could not have looked more different. Under fire for its failure to speak out against the Holocaust or to extend substantial assistance to Jews trapped in Nazi camps across Europe, the ICRC desperately needed to salvage its reputation in order to remain relevant in the post-war world. Indeed, the whole future of Switzerland's humanitarian flagship looked to hang in the balance at this time. Torn between defending Swiss neutrality and battling Communist critics in the early Cold War, the Red Cross leadership in Geneva emerged from the world war with a new commitment to protecting civilians caught in the crossfire of conflict.