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"Highbrow, brilliant." --The Approval Matrix, New York magazine. One of Cosmopolitans 12 Books Youll Be Dying to Read This SummerA Publishers Weekly Best Book of Summer 2020A Vulture Best Book of Summer 2020One of Refinery29s 25 Books Youll Want to Read This SummerAn Esquire Must-Read Book of Summer 2020A Book Riot Best Book of 2020 *so far. The female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to stay BFFs.. Maren Gelb is on a company-imposed digital detox. She tweeted something terrible about the Presidents daughter, and as the COO of Richual, "the most inclusive online community platform for women to cultivate the practice of self-care and change the world by changing ourselves," its a PR nightmare. Not only is CEO Devin Avery counting on Maren to be fully present for their next round of funding, but indispensable employee Khadijah Walker has been keeping a secret that will reveal just how feminist Richuals values actually are, and former Bachelorette contestant and Richual board member Evan Wiley is about to be embroiled in a sexual misconduct scandal that could destroy the company forever. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves - from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? Self Care delves into the lives and psyches of people working in the wellness industry and exposes the world behind the filter.