About this item

The Korean sixth sense for winning friends and influencing people, nunchi (pronounced noon-chee) can help you connect with others so you can succeed in everything from business to love. The Power of Nunchi will show you how.If you're thinking, "Not another Eastern fad: Marie Kondo already made me throw away half my clothes," don't worry--it's not a fad. Nunchi has been used by Koreans for more than 5000 years. It's what catapulted their nation from one of the world's poorest to one of the richest and most technologically advanced in half a century. And it's why K-pop--an unlikely global phenomenon, performed as it is in a language spoken only in Korea--is even a thing.The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotional intelligence that anyone can learn--all you need is your eyes and ears. Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. Sherlock Holmes has great nunchi. Cats have great nunchi. Steve Jobs had great nunchi. With its focus on observing others rather than asserting yourself--it's not all about you!--nunchi is a refreshing antidote to our culture of self-promotion, and a welcome reminder to look up from your cell phone.Not some quaint Korean custom like taking off your shoes before entering a house, nunchi is the currency of life. The Power of Nunchi will show you how the trust and connection it helps you to build can open doors for you that you never knew existed.Improve your nunchi. Improve your life.



About the Author

Euny Hong

Euny Hong's latest book The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture will be published by Simon & Schuster in the UK and Picador in the US in 2014. She is a journalist and author with international experience in web, print, and television news. Her work has appeared in The New York Times, The Washington Post, The Wall Street Journal Europe, The International Herald Tribune, The New Republic, The Boston Globe, and The Forward, among others.Her debut novel, Kept: A Comedy of Sex and Manners, the story of a group of young New York aristocrats unable to accept their obsolescence, was published by Simon and Schuster US, in August 2006, to great acclaim. It was also translated into German.Before moving to New York in 2012, Euny lived in Paris for six years, where she served as web editor at France 24, the "French CNN." She also made frequent television appearances.Previously she was a TV Columnist at the Financial Times Weekend, US Edition. She is also the recipient of a Fulbright Young Journalists' Grant. She spent her childhood between the US and Seoul, Korea, and has also lived in Frankfurt and Berlin, Germany.She graduated from Yale University with a B.A. in Philosophy. While at Yale, she co-founded Rumpus, a very puerile campus humor magazine that remains in operation. She holds a Higher Certificate from the Wine and Spirits Education Trust in the UK but she seriously doubts that being a sommelier would be a good fallback option. She is fluent in English, French, German, and Korean.



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