About this item
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus," how do you know which sales strategies actually work? Leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld, has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales.
About the Author
David Hoffeld is the CEO and chief sales trainer at Hoffeld Group, one of the nation's top research-based sales and consulting firms. He's pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that's been proven to radically increase sales.
Because of the results his insights generate, David has lectured at Harvard Business School and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Fast Company, Harvard Business Review, Investor's Business Daily, INC, Forbes, CBS Radio, Fox News Radio, and more. To learn more about his science-backed sales strategies visit www.HoffeldGroup.com
