About this item
This paperback original workbook is the next step for applying the life-changing lessons of the mega-bestseller START WITH WHY, which has sold nearly a million copies worldwide.With START WITH WHY, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. However, many people had one major question after finishing the book--how do you bring START WITH WHY's message to your own career and company? Along with two of his colleagues, Peter Docker and David Mead, Simon Sinek has created a hands-on guide to the most important step any business can take: finding your why.This engaging workbook starts with the search for your personal why, and then expands to helping your colleagues find your business's why. With detailed instructions on every stage in the process, the workbook also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?Whether you're at entry level or a CEO, whether your team is run by the founder or a recent hire, the exercises in this book will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
About the Author
Simon Sinek is an optimist. He believes in a bright future and our ability to build it together. Described as "a visionary thinker with a rare intellect," Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Sinek's unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force. Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.
