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Weve come a long way since the days of flashing banner ads and scrolling news tickers. Today, the stunning motion design of iOS and Android dramatically improves a users experience - instead of detracting from it. The best sites and apps of today leverage animation to improve the feel and intuitiveness of their interfaces. Sites without animation are starting to feel antiquated.This book provides you with a technical foundation to implement animation in a way thats both visually stunning and programmatically maintainable. Throughout, we consider the balance between enriching a page with motion design while avoiding unnecessary flourishes Readers will learn how to design loading sequences that ensure users stay fully engaged instead of tuning out, how to leverage simple physics principles to make apps respond naturally to users input just like motion behaves in the real world, how to exploit CSS transforms to create rich depth in animations, and how to fully leverage JavaScript animation libraries like Velocity.