About this item
Set up, launch, and run your winning socialmobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use all fully revamped for todays newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation youd want to have with them over coffee its friendly, upbeat, based on hard-won experience about what does and doesnt work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to Define the right goals, strategies, and tactics and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer todays 1 socialmobile marketing question What should I do next Whether youre a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
About the Author
Jamie Turner is an internationally recognized author, speaker and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex business problems. He is the CEO of SIXTY, a marketing consultancy and advisory firm that has worked with The Coca-Cola Company, Holiday Inn, SAP and others. He is also the CEO of 60SecondMarketer.com a business blog that is read by hundreds of thousands of people around the globe.
Jamie is a regular guest on CNN and HLN on the topics of business, digital media and leadership. He is the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and How to Make Money with Social Media, which is now in its second edition.
Jamie has been profiled in the world's best-selling marketing textbook and is an internationally recognized keynote speaker at trade shows, events and corporations around the globe.
You can follow Jamie on Twitter @AskJamieTurner and via his blog on the 60 Second Marketer.
