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WARNINGThis book will change the way you think about marketing forever. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesnt matter how many views or followers or clicks you get. The only thing that matters is Does it WorkWritten by POSSIBLEs global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. Youll learn how toSet Goals Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.Inspire Brilliant Creative Leverage data and insights to empower and drive creativity, spark ideas, and drive innovation.Measure What Matters Focus efforts on the things that matter and drive real improvement.
