About this item
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. "This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!" -- Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook "A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling." -- Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple "The Power of Visual Storytelling is the new marketing bible!" -- Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel "If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million." -- Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
About the Author
A globally-recognized business and marketing innovator, international speaker, and bestselling author, Ekaterina Walter led marketing and digital innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr. She now helps global companies build customer-centric digital transformation strategies and serves as an adviser to several executives.
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, receiving a 2013 Marketer of the Year honor and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.
You can connect with her on her site http://www.ekaterinawalter.com/
