About this item
Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson “If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology.
About the Author
Founder of BI Scorecard, an independent analyst firm focused on helping customers select BI tools and manage their BI portfolio. We publish side-by-side evaluations based on exclusive hands-on testing. I teach for TDWI (The Data Warehousing Insitute) and contribute to Information Week. I grew up in NJ and MD and moved to Switzerland where I first began my career in BI in the early 1990s. Giving into the frustration of trying to build a BI application for income statement analysis that I didn't understand, I earned my MBA at Rice University in Houston, TX.
