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One of Barack Obama's longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat - like many people - was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.In Say It Well, Szuplat shares the life-changing lessons he learned from Barack Obama - one of the most admired speakers of our time - and how he applied these techniques to become a better speaker himself. In every chapter, he shares never-before-heard advice from Obama on speaking well, along with riveting behind-the-scenes stories of writing for a president - so you can master every step of public speaking, including:* Tips for overcoming stage fright* Best practices for using artificial intelligence to compose a memorable speech* Attention-grabbing openings to pull in any audience* Framing techniques to make your arguments more persuasive * Scientifically-proven ways to inspire people to action and to create the change you want* Tricks for editing, polishing, and practicing your words for maximum impact* The only way to end any great speechAlong the way, Szuplat introduces you to remarkable people from all walks of life - students, advocates, business executives, veterans - who have used these techniques to give speeches that have gone viral and inspired millions of people around the world.



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