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Unique insights from pioneers of Google's Startup Accelerator on why building teams is harder than building tech - and a proven way to develop a strong, resilient and effective team.Most startups fail not because of a bad product, poor timing, or mismanaged cash, but because of people problems: conflicts over strategy, decision-making, and team culture. Even the smartest entrepreneurs have been derailed by these soft problems: How do you fire a loyal friend who's not up to par? How do you motivate your team to give their all? What happens when egos and emotions overpower facts and reason? The soft stuff can be shockingly hard.Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps.