About this item
Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he'd honed for over four decades to move others could work for him.
About the Author
Ray Edwards is a Communications Strategist, Copywriter, and author of the Amazon Best-Seller How to Write Copy That Sells. He is also the host of the top-ranked iTunes Podcast, The Ray Edwards Show. Ray has worked on copy and marketing with some of the most powerful voices in leadership and business. His marketing ideas and persuasive writing have helped generate an estimated $200 Million in revenue for clients like New York Times best-selling authors Tony Robbins, Michael Hyatt, Dan Miller, Jeff Goins, Jack Canfield, Mark Victor Hansen, Jeff Walker, and more. He has been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com.
