About this item
The New York Times bestselling author of Seinfeldia tells the little-known story of four trailblazing women in the early days of television who laid the foundation of the industry we know today.It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. But four women - each an independent visionary - saw an opportunity and carved their own paths, and in so doing invented the way we watch tv today.Irna Phillips turned real-life tragedy into daytime serials featuring female dominated casts. Gertrude Berg turned her radio show into a Jewish family comedy that spawned a play, a musical, an advice column, a line of house dresses, and other products.
About the Author
A New York Times bestselling author, Jennifer Keishin Armstrong is the author of seven pop culture history books, including Seinfeldia; Mary and Lou and Rhoda and Ted; Sex and the City and Us; and When Women Invented Television. Her work appears in many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard.
