About this item
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.Gen Z changes everything. Today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don't will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z.
About the Author
Jason Dorsey is a bestselling generational author, acclaimed keynote speaker, and global researcher. He wrote his first bestselling book at age 18. As President of The Center for Generational Kinetics (CGK) , Jason and his research team have led more than 65 generational research studies around the world. His clients include many of the biggest global brands and employers.Jason is known for debunking generational myths--such as about Millennials--and uncovering hidden trends with Gen Z. A frequent media guest, Jason been featured on more than 200 TV shows including 60 Minutes, The Today Show, The View, CNN, CNBC and many more. In print, he's been featured in a NY Times cover story as well as in The Wall Street Journal and many more. Jason's passion is separating generational myth from truth. He focuses on uncovering new insights that unlock the value of *every* generation. An acclaimed keynote speaker on bridging generations, Jason has received over 1,000 standing ovations from audiences as large as 13,000.Jason started his journey by realizing that much of what was said about generations was not true. He co-founded CGK to fill in the research gaps, uncover new generational insights, and discover specific solutions that leaders could immediately implement around the world--from selling and marketing across generations to recruiting and retaining each generation. Jason is also a Millennial, married to a Gen X'er, and he has a Gen Z daughter!
